Attention truck buyers: that powerful engine rumble you’re hearing could be totally fake

By January 22, 2015 Uncategorized No Comments

Attention truck buyers: that powerful engine rumble you’re hearing could be totally fake

By January 22, 2015Uncategorized

America’s best-selling cars and trucks are built on lies: The rise of fake engine noise

The Washington Post reports this morning on the reliance on fake engine noises in new model cars and trucks – something the Post calls ” one of the auto industry’s dirty little secrets.” And ironically, you can trace the rise of truck and muscle car engine enhancements back to hybrids like the Prius:

“Enhanced” engine songs have become the signature of eerily quiet electrics such as the Toyota Prius. But the fakery is increasingly finding its way into beefy trucks and muscle cars, long revered for their iconic growl.

For the 2015 Mustang EcoBoost, Ford sound engineers and developers worked on an “Active Noise Control” system that amplifies the engine’s purr through the car speakers. Afterward, the automaker surveyed members of Mustang fan clubs on which processed “sound concepts” they most enjoyed.

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