Angry Birds goes exclusively free-to-play

Despite the name, free-to-play games usually make more money for their developers by encouraging players to buy powerups and other in-game items.

By Shelly BrisbinMarch 2, 2023 3:18 pm,

Even if you don’t think of yourself as a gamer, you probably know Angry Birds, the whimsical mobile game that was a huge hit for its developer, Rovio. And now, the original “pay-to-own” version of the game is leaving app stores so Rovio can focus on the much more profitable “free-to-play” games in the Angry Birds franchise. Tech expert Omar Gallaga says Angry Birds has been a huge moneymaker, but it’s now much more lucrative to sell in-game items than to charge for the game itself.

Highlights from this segment:

– What started as a simple game – inspired by a 2009 swine flu epidemic – became a franchise, with many games, toys, movies and TV shows.

– Developer Rovio has made more than $500 million from Angry Birds, but the old paid app now cuts into the developer’s revenue from free-to-play versions.

– Rovio isn’t alone. Free-to-play, a model that relies on players spending money for powerups, gems or other in-game goods, dominates the mobile gaming world.

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