Apple unveils new Mac in multi-day rollout

The company announced a tinier Mac Mini, faster laptops, and colorful iMac all-in-ones.

By Shelly BrisbinOctober 31, 2024 11:37 am,

Apple is well-known for its glitzy product announcement events. This week, the company tried a new approach.

Instead of rolling out its latest crop of Mac computers in one big live event or video, the company spread a product launch over several days. Tech expert Omar Gallaga says the most interesting announcement this week has been the very small Mac Mini.

Highlights from this segment:

– All three new Mac offerings feature Apple’s own M4 chip, which is both faster for standard computing tasks, and capable of handling the company’s new AI offerings.

– The Mac Mini models are 5 x 5 inches and feature both the M4 chip and larger amounts of memory than previous models.

– Apple Intelligence, the company’s AI software, rolled out this week on iPhones, as well as the macOS operating system used by these new computers. 

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