Texas Republicans have swept statewide races for decades. So when Beto O’Rourke lost his bid for Senate against Ted Cruz by a margin of 2.6 percentage points in 2018, it was a wake-up call for Republicans, who had never had to try very hard to register voters.
“The party had never been intentional about it,” says Texas GOP chairman James Dickey. “We started right away in December 2018 pushing the idea that for the first time in anyone’s memory, the Republican Party of Texas needed to be intentional about doing voter registration efforts.”