This week in Texas music history: The birth of Big Moe

The Screwed Up Click mainstay helped solidify Houston’s influence on hip-hop in the late ’90s and early 2000s.

By Jason Mellard, Alan Schaefer & Avery Armstrong, The Center for Texas Music History at Texas StateAugust 20, 2024 1:35 pm, ,

From KUTX:

On Aug. 20, 1974, rapper Kenneth Moore, better known as Big Moe, was born in Houston. He attended Jack Yates High and got his start in hip-hop as an original member of the Screwed Up Click, performing on DJ Screw’s mixtapes created in his Southside home.

Big Moe’s singing voice was an anchor on those tapes, including the iconic 1996 June 27th freestyle. In 2000, Big Moe’s debut album City of Syrup appeared with Wreckshop Records, a document that helped solidify the themes and iconography of Houston’s contributions to Southern hip-hop. It also featured a cross-section of DJ Screw’s collaborators including Screw himself, Big Hawk, Big Pokey, and ESG.

Big Moe’s style was distinctive, alternating between a slowed-down flow and melodious R&B songcraft, a style Big Moe called “rapsinging.” His sophomore album Purple World dropped in 2002 with the breakout single “Purple Stuff.” The song’s vibrant, psychedelic oompah-loompah themed video got Big Moe into serious rotation at MTV. “Purple Stuff” made it to number three on the Billboard hip-hop chart, success that helped the Houston scene break through nationally.

The album Moe Life with single “Just a Dog” came out in 2003, and Houston hip-hop’s influence went stratospheric in 2005 — the year of Mike Jones’ “Still Tippin’,” Bun B’s “Draped Up,” and Chamillionaire’s “Ridin.’”

Big Moe was in the mix and on the rise, but a 2007 heart attack tragically cut his career short. A decade later, in 2017, Houston Mayor Sylvester Turner officially declared Aug. 20 “Big Moe Day” in the city to honor his legacy.

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