About 44 percent of Americans have listened to a podcast at one time or another. According to one estimate, advertisers will dump $659 million into the medium by 2020. Now, new players and major acquisitions in the online audio business have observers wondering what’s next for the formerly DIY medium. Our tech expert Omar Gallaga says More than one company wants to be the Netflix of podcasting.
What you’ll hear in this segment:
– Who the new players are in podcasting
– Which company is buying existing podcast firms
– How podcasting will likely to change
Written by Shelly Brisbin.