Even as many stayed inside or maintained social distance during the pandemic, singles continued to look for ways to meet and connect. Dallas-based Match Group, which operates a number of successful online dating sites, found ways to pivot to serve potential daters, and make money as well.
Omar Gallaga wrote about Match for Texas Monthly. He told Texas Standard that Match Group is the undisputed leader in online dating apps. The company benefited from a large number of people looking for relationships despite lockdowns.
Highlights from this segment:
– Revenue for all dating apps grew 22% in 2020, to $3.08 billion. Match made $2.39 billion during that period.
– Match sites emphasized video during the pandemic, including options for live streaming. More than 8 million users of Plenty of Fish have used livestreaming since it debuted.