Google shuts down its Stadia gaming platform

Stadia was technically impressive, but unable to succeed against established competitors.

By Shelly BrisbinOctober 13, 2022 11:37 am,

Google announced last week that it’s pulling the plug on Stadia, the company’s cloud-based gaming platform.

Tech expert Omar Gallaga says Stadia, which launched in 2019, was lauded for its technical implementation, but could not overcome competition from Microsoft’s Xbox Cloud Gaming and Nvidia’s GeForce Now. Listen to the story in the player above.

Highlights from this segment:

– Stadia suffered from Google’s lack of experience in the gaming market and a culture of cumbersome hiring practices that kept the Stadia unit from moving nimbly.

– Google has rolled out, then canceled a number of major projects, and some don’t trust the company to remain behind its projects. 

– Users who already owned game consoles, or had purchased PC games, did not want to pay for both Stadia membership and new copies of the games they already owned.

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