Many people still call it “Gunspoint” – an area in the north of Houston, where Interstate 45 meets the Beltway. Its real name, of course, is Greenspoint, and a new branding campaign by the management district wants the area to be known simply as North Houston.
Statistics show crime has gone down in the past few years and there has been some major investment in the area – more than $400 million in developments, including $100 million in office space.
But are the bad times really behind Greenspoint?
A promotional video shown at an event to introduce the North Houston District’s campaign calls the area “an urban centric location with lots of hustle and bustle, thriving every day.”
As part of it, the district is highlighting recent developments, like a new Coca Cola distribution plant under construction.
And at the site of the former Exxon offices, next to the Greenspoint Mall a new lounge for the tenants and employees of the office buildings, called The Third Place at City North, features pingpong, a putting green, pool tables, television screens and a kitchen area.
And that’s just a part of the improvements here, says Michael Kasmiersky, vice president of property management for Lincoln Property Co.