Is Texas Ready for a Soccer Insurgence?

Texas’ large Hispanic community’s passion about the sport could make it profitable for a city willing to embrace the sport.

By Rhonda FanningFebruary 27, 2015 10:48 am

It seems Texas might not be able to resist the lure of the most popular sport in the rest of the world.

According to D Magazine writer Peter Simek, Dallas should draw the “franchise of Liga MX, Mexico’s top soccer league.”

Simek writes: “There are more Mexican league games broadcast on TV in North Texas than any other soccer league. Exhibition games at the Cotton Bowl between top Mexican teams typically draw 30,000 people. Kiosks in front of Hispanic grocery stores across the city are stuffed with jerseys of clubs like Toluca, Cruz Azul, Chivas, and Club America. Bringing a Mexican league team would be a publicity coup, hugely profitable, and it could transform Dallas overnight into one of the most exciting soccer cities in the world.”

Simek says if a Mexican team was based in Dallas, it could help push for the Dallas FC team to improve and spur excitement among soccer fans to follow the rivalry between two local teams.

The Liga MX league was the 13th strongest in the world last year. USA was the 55th strongest.

This story was prepared with assistance by Rachel Phua.