On Wednesday, Disney reportedly became the latest company to pull advertising from YouTube, in the wake of a explainer video that appears to show pedophiles interacting with YouTube videos of young children. Nestle and Epic Games, the maker of Fortnite, had already bailed. Many of the videos are preceded by advertising from well-known brands like Epic, L’Oréal and Grammarly. Tech expert Omar Gallaga says it’s not the YouTube videos that are problematic, but the comments, including links to other videos, authored by people who seem to be pedophiles.
What you’ll hear in this segment:
– What kinds of comments worry advertisers
– How advertising works on YouTube
– Why conspiracy theorists and copyright takedown notices are also in the news