Gone are the days of relying on broadcast television, or even trips to the movie theater, for your entertainment. Now, almost everything you want to see can be watched via a streaming service. A new survey from Nielsen says Netflix, Hulu and, surprisingly, YouTube dominate home screens. And plenty of new services and new shows are joining the offerings currently available to subscribers.
So who’s winning the streaming wars?
Tech expert Omar Gallaga says judging streaming success isn’t just about the number of subscriptions, but how many people are actually watching. He also says Nielsen, the company best known for providing broadcast television ratings, found that streaming TV has nearly doubled in less than two years.
“Not only is this pie being fought over by all these companies, but the pie itself has gotten much bigger,” Gallaga says. “We’re watching much more TV, and 60% of people subscribe to more than one of these. There’s an overlap.”
What you’ll hear in this segment:
– How many programs people are streaming
– What services people are subscribing to
– Who is subscribing to streaming services