It’s not a question of whether you’ll be seeing AI content on Netflix, but when you’ll see it. Netflix CEO Ted Sarandos said recently that some final footage for one of the network’s sci-fi shows had been created with generative AI.
So what should we make of images made in this way in the shows we watch? And how will the changes affect the people who work in the entertainment business?
Tech expert Omar Gallaga recently wrote about some of these questions for CNET and joined the Standard with more.
Highlights from this segment:
– AI was used to generate short clips of a building collapse in the last episode of “El Eternauta” (“The Eternaut”), an Argentinian six-episode show based on a graphic novel.
– AI has been used in other films and shows for things like storyboarding, shot planning and de-aging, but Sarandos said this is the first time Netflix has used it to create final footage.
– Sarandos said the shots were 10 times faster than if they had done it with traditional VFX, contributing to concerns about AI putting people out of work in the entertainment industry. Consultant Kate O’Neill, who was Netflix’s first content manager, told Gallaga that regulation is not keeping up with AI.
“Her time frame for this is that we’re going to see a lot more of this within the next 18 to 24 months in entertainment,” Gallaga said. “So if you work in that industry, it’s a big cause for concern.”
