Texas Standard is the first ever effort on public radio to link up some 20 or so stations statewide to talk about what matters to Texans. Well, we’re not alone in thinking the concept is a ripe one. In fact, now, there’s a new television program seeking a very similar goal.
Karina Yapor co-anchors “Noticias Texas Primera Edicion.”
On the Program’s Purpose:
“I think it is so important that people are aware about what is going on in other regions, not only locally. There’s a lot of people who have family and friends in other cities so what happens in Austin and Dallas or other regional cities is important for all of us here in Texas. And, let me tell you something, no one knows the Hispanic community as we do here at Univision so this is a great opportunity for us and for them as well. We are expanding our reach by adding two new markets that before didn’t have morning news: San Antonio and Austin.”
On Central Topics the Program Will Cover:
“A lot of topics… obviously, for the Hispanic community, immigration is so important, health is so important. I can tell you, as a Hispanic woman, it is so important to me and my community the education of our children. And there’s a lot of topics that we have contemplated for our newscast.”
On Reaching a Non-Hispanic Audience:
“We are a news station that can reach every ethnicity. Everyone cares about health, everyone cares about consumer reports, everyone cares about traffic and weather. Everyone cares about what’s going on now. Definitely we are Spanish-language television and newscast but definitely if there’s people who understand Spanish who want to stay aware of what’s going on, they definitely can join us in the mornings from 4 a.m. to 6 a.m.”