Retail Spending Through The Decades

The pressure to shell out for holiday gifts, decorations, food, travel – it can push families to spend money they just don’t have.

By Courtney CollinsNovember 27, 2015 8:16 am, , , ,

This story originally appeared on KERA News. This is part of a KERA special on life on the financial edge: One Crisis Away At The Holidays.

In 1945, Bing Crosby released 10 tracks of yuletide cheer and optimism, his famous album, Merry Christmas.

It came out the same year World War II ended. The post-war American economy was glowing with health. Through the 1950s and 60s wages were steadily rising, and people were ready to spend. Especially during the holidays.

Some cautious consumers put items on layaway. Others opened Christmas Club accounts at their local bank, putting aside a few dollars a week. A lot of shoppers took a different approach.

“We all hear how our parents and grandparents never borrowed any money, but they borrowed all the time,” says Louis Hyman, professor of business history at Cornell. “They just borrowed in different ways.”

Back in the 1950s, there wasn’t credit card debt as we know it today, just department store charge accounts people paid off each month. To see the evolution of spending and debt, click here.