After a Super Bowl ad gone wrong, home security company, Ring, will no longer partner with a surveillance and security firm to share and analyze users’ doorbell cam video.
The ad, which showed how neighbors could share Ring video to find a lost puppy, received swift backlash over privacy concerns.
Tech expert Omar Gallaga wrote about the controversy for CNET, and he joined the Standard to break it all down.
Highlights from this segment:
– Ring’s partnership with Flock Safety and Axon had been announced last year, but many people learned about it through Ring’s Super Bowl ad.
– The timing of the ad contributed to the backlash against Ring – many consumers have expressed concern about police surveillance, and ICE immigration crackdowns from the Trump administration.
– Ring’s founder recently told CBS News that one of his company’s cameras had captured video that has been linked to the investigation of Nancy Guthrie’s suspected kidnapping in Arizona.
