Roger Horchow – Mail-Order Magnate And Broadway Producer – Has Died

Horchow was the first retailer to sell high-end goods by mail-order catalog. He also produced the Broadway musical, “Crazy for You.”

By Jerome WeeksMay 5, 2020 10:00 am, , ,

From KERA:

He met George Gershwin as a child and fell in love with his music. He went on to sell luxury goods by mail order like no one else — and then created one of the ultimate luxury goods: his very own George Gershwin musical on Broadway.

Roger Horchow, the Dallasite who created The Horchow Collection catalog and produced the now-classic Broadway musical, “Crazy for You,” died Saturday morning in his Dallas home with his three daughters. It came after a short battle with cancer, his daughter Sally Horchow confirmed. He was 91. Sally said there would be no memorial service.

“Dad wanted to be at his own memorial,” she said, “and since he can’t, we thought we’d honor his wishes.”

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