Samsung’s Galaxy S23 Ultra the latest salvo in the smartphone wars

But as manufacturers add more bells and whistles to their devices, are consumers being convinced?

By Shelly BrisbinFebruary 9, 2023 3:28 pm, ,

After 15 years, some observers call the smartphone category “boring.” New phones from Samsung and Apple might be bigger and more expensive. But what’s new, really?

Well, Samsung’s latest, the Galaxy S23 Ultra, answers that question the way competitors have – with a splashy, 200-megapixel camera. But with ongoing supply chain challenges and economic uncertainty affecting potential customers, it’s not quite clear where the smartphone business is headed.

Tech expert Omar Gallaga joined the Standard to break down what’s happening in the ongoing Apple vs. Samsung smartphone wars.

Highlights from this segment:

– While better cameras can be main selling points, it’s the extra features that really bring consumers around to premium prices.

– Apple’s iPhone 14, released last fall, replaced the controversial notch at the top of the screen with the “dynamic island” feature.

– Both Apple and Samsung are seeing a slowdown in demand and continuing economic woes are prompting consumers to hold onto their older phones longer.

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