If you need a ride from point A to point B, you have a few of options. You can take a bus or taxi – or like thousands of people across the state you can whip out your smartphone and grab an Uber.
We don’t have to spell it out much further: the on-demand concept has become so popular that other services have now taken up the model. It’s a trend that caught the attention of the digital savant of the Austin American-Statesman, Omar Gallaga.
Gallaga has noticed a lot of start-ups pitch to him, a tech reporter, with the line “We’re the Uber of…” their particular service or industry.
“It’s just a shorthand,” he says. “It usually means connecting people in some way and turning that into a product or service.”
What you’ll hear in this segment:
– How calling an app the “Uber” or “Facebook” of its field helps companies frame themselves in the market
– The “Uber” of roommate hunting and the “Uber” of medical apps, among others