New iPhones are due to land on front porches and Apple store counters on Friday. It’s an annual ritual for the company and for some tech-obsessed buyers. Even more of those buyers replace their phones every two years. But some are beginning to question whether even a biannual upgrade cycle makes sense.
“The Apple keynote, where they introduce the new iPhone every year, has become less and less dramatic,” Gallaga says. “And I think people have decided, You know what? I have an iPhone 7, and that’s fine.”
What you’ll hear in this segment:
– Why regularly upgrading phones is becoming less attractive to consumers
– What the newest features are in the iPhone 11 series of phones
– Whether Samsung and Google users are upgrading less or more compared to iPhone users