With A New Concept And A New Store In Houston, Toys R Us Hopes To Make A Comeback

Other retailers may want to pay attention to how Toys R Us’ new experiential stores work out.

By Florian MartinDecember 20, 2019 9:58 am, , ,

From Houston Public Media:

The last Toys R Us stores closed in 2018 after the popular toy retailer went bankrupt. Now, they’re trying to make a comeback.

Hundreds of shoppers lined up for the grand opening of the Toys R Us store in Houston’s Galleria Mall on Dec. 7.

A day earlier, Tru Kids CEO Richard Barry led a soft opening for the media. Tru Kids took over the Toys R Us brand last year with a plan to do things a little differently.

The Houston location is just the second store to open, following one in New Jersey a week earlier.

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