From The Texas Tribune:
Editor’s note: This story contains explicit language.
A little over a year ago, Nancy Thompson, an Austin mother of three kids, stood alone for two and half hours in front of the Texas Capitol with a sign that said “Mothers Against Greg Abbott.”
She was most upset about the governor’s ban on mask mandates, worried about her son who was medically vulnerable to COVID-19 after being hospitalized for another virus that had “infected all his organs,” she said.
“Honestly, I just didn’t give a shit anymore,” Thompson said. “I was just done. I was so done.”
Now, her protests are not so lonely. Her “Mothers Against Greg Abbott” effort has grown into a potent political force in the governor’s race, with a membership of over 50,000 on Facebook. The group has recently caught more attention after releasing professionally made ads that have gone viral on social media.
They have earned the backing of Abbott’s Democratic opponent, Beto O’Rourke, who told the group Monday their work is “the talk of the town” no matter where he is.
“It’s absolutely transforming what’s possible in Texas right now, and there’s literally not a day that goes by that Amy or I or someone on our team do not get asked, ‘Have you seen that great Mothers Against Greg Abbott ad?’” O’Rourke said, addressing the group virtually along with his wife, Amy.
O’Rourke has long had an advantage with women in his uphill battle against Abbott, leading the governor by 6 percentage points among likely female voters in the latest public survey. But Thompson is working to rally a more specific group: mothers like herself, a onetime Republican who did not get deeply involved in politics until recent years. The group has naturally drawn many Democrats, but Thompson wants it to be as inclusive as possible, and its website calls it “a mix of Democrats, Moderate Republicans and Independents who are ready to work together for change for Texas.”
“We’re just trying to organize the army and make it super accessible to everyday Texans like me, who may not be super involved in politics — until you’re super involved in politics,” Thompson said.
Now Thompson is trying to take the group to the next level for the final three months of the race, organizing chapters throughout the state and endeavoring to put ads on TV. On Monday, it announced it had put up five billboards across the state criticizing Abbott over his response to the Uvalde school shooting.
Abbott’s campaign declined to comment on the group.
Campaign finance records show the group raised $170,000 through June 30, garnering over 2,400 mostly small donations. Thompson said the group has raised at least $200,000 more since then, as its ads blew up online in July. That is a notable amount for such an upstart group, though it still pales in comparison to the eight-figure campaign accounts that both Abbott and O’Rourke have to spread their messages.
While the group has been in existence since last year, it has garnered the most attention yet for the ads it has released this summer. One of them, titled “Whose Choice,” depicts a fictitious scence in which a doctor is counseling a woman about a pregnancy she may need to terminate due to a “catastrophic brain abnormality.” The doctor tells her there is “only one person who can make this choice” — before abruptly picking up a phone and calling Abbott. The ad has gotten over 7 million views on Twitter since it was posted July 25.
O’Rourke called the ads “amazingly effective” Monday.
Thompson is a mother of three from Austin whose professional career has mostly been in marketing. She said she considered herself a Republican — serving as a delegate to the 1988 national convention, for example — until President George W. Bush’s invasion of Iraq in 2003. She began to vote Democratic going forward but did not get more actively involved in politics until more recently.
It was not until after Thompson made her initial protest sign last year that she realized it had carried the same acronym as former President Donald Trump’s campaign slogan: Make America Great Again. But she laughed it off to herself and stuck with it.
Someone took a picture of Thompson’s protest that day, and it started spreading on social media. Noticing how many people seemed to relate, Thompson created a private Facebook group a few days later using the same name, and by December, it had over 20,000 members.
Thompson noticed membership spiked around major news events involving Abbott, like when the state’s six-week abortion ban went into effect in September. Another jump in membership came in February, when Abbott ordered state agencies to investigate gender-affirming care for transgender kids as child abuse.
“It just seemed like every single time Greg Abbott opened up his mouth, we gained thousands of followers every single time,” Thompson said. “He just spent the last year making enemies of so many Texans.”