For some, when your mom gets an account on your favorite social media platform, it might be a sign that it’s time to search for a new outlet. But not if your mom is Carla Rockmore.
The Dallas-based jewelry designer blew up as a cross-platform fashion influencer during the pandemic. She models colorful and adventurous outfits and shares other tips from her stylish two-story closet.
Recently, her daughter Ivy has started to join her mom on TikTok, Instagram and YouTube, among other locales online. Texas Standard spoke with the pair. Listen to the interview above or read the transcript below.
This transcript has been edited lightly for clarity.
Texas Standard: Carla, you’ve been labeled the real Carrie Bradshaw, the lead character from “Sex and the City.” Is that the popular character you feel you align with most, or not so much?
Carla: Well, I think between her and Iris Apfel, if we put them both in a blender, it would all be good.
Ivy, if you could pick who the headlines compare you to, who would you choose?
Ivy: Oh, my gosh. That’s a difficult question, because there’s a lot of people I aspire to. But I like the outfits from Jules Vaughn from “Euphoria” a lot.
Carla, I have read that women over 50 have been especially excited to see you emerge as a voice in fashion. Who have you found as the audience for your videos?
Carla: Well, you know, the best part about this whole social media experience for me was that I ended up being a family share. And I’ve got followers on the various platforms from 13 all the way to 75. So I can’t really say that there’s one specifically. Every age group follows me on a different platform.
Why did you get into this video platforming in the first place?
Carla: Well, to tell you the truth, it was COVID. At the end of the day, I was stuck in the house without my materials or my metals or my stones or all the stuff that used to keep me busy creatively. And I need to make stuff.