Dallas Public Schools Are Expanding Programs, Marketing To Compete With Charter Schools

Dallas ISD has been losing students to charters. Its response? Develop more programs for students, and market them.

By Bill ZeebleDecember 29, 2016 10:09 am| , , ,

From KERA News

‘I’m shopping for a very good school’

Usually empty on a Saturday, Hulcy Middle school is now jam packed. Thousands of parents, students, teachers and administrators have streamed into Hulcy’s halls and gym. The Discover Dallas ISD school fair is so big it also spreads into the Ellis Davis Fieldhouse next door.

This mayhem is a marketplace — the Dallas district’s first-ever, showing off what’s offered at every campus.

“I’m shopping for a very good school,” Lorivi Albos says, amidst the crowd of school browsers.

Albos, her husband and their 13-year-old son, Luis, who’s in middle school, have checked out 10 schools so far, including Talented and Gifted, and magnets. There are a lot of program options, from law and health to culinary arts and hospitality.

“We’re here because we’re looking for a good school for my son,” Albos says. “He will be in ninth grade next year.”

Albos says Luis gets good grades, which you need to get into magnet schools. He likes computer science and programming. In front of Kimball High School’s booth, Luis is lured by the student-built robot.

“It’s actually good. I like it.  It looks cool. Because I’m inspired to do this kind of stuff,” Luis says.

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