How Snapchat Makes Overnight Millionaires

The platform that pioneered ephemeral, viral content has fallen behind rivals in recent years. Now, the company is investing lots of money in luring creators away from rivals like TikTok.

By Shelly BrisbinJanuary 21, 2021 10:44 am,

Competition for the attention of young people online is fierce. YouTube, Instagram and TikTok have paid content creators to post on their platforms, hoping their videos, songs and memes will go viral. Now, Snapchat is paying creators, too – sometimes poached from other services – to make videos there. And some people are getting rich overnight.

Tech expert Omar Gallaga told Texas Standard that TikTok currently has the most vibrant viral platform, but that Snapchat is spending money to compete.

What you’ll hear in this segment:

– How Snapchat paved the way for other short-form, viral platforms

– What brands and companies want from viral platforms

– How Snapchat finds and persuades creators to post on their platform

– What kind of money creators can make

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