Exhausted? It seems as if this year’s election was almost inescapable – unless you completely unplugged, and who does that anymore? According to some, one of the truly distinctive features of this election season was that it marked the first time the full force of the digital revolution was brought to bear on campaigns and consumers from top to bottom. But as tech has matured, it has continued to evolve.
“If you were doing the second screen experience, looking at your phone or tablet as your watching something and you’re seeing all these people suddenly latch onto a phrase or an idea, you’re going to want to know what that is.
What you’ll hear in this segment:
-Memes as the new political bumper sticker
-Watching the democratic experience on channels such as Instagram and Snapchat
-The digital effort to get people to vote