Tech Giants Hope Earbud Innovations Will Jumpstart The Holiday Season

Microsoft, Amazon and Google are all chasing success with new earwear, hoping to capitalize on Apple’s successful AirPods.

By Shelly BrisbinOctober 17, 2019 2:18 pm,

In tech circles, fall means more than an eventual change in the weather. The biggest players in consumer tech bring out their latest products for the holidays and beyond. Microsoft, Amazon and Google have each launched a flurry of new hardware in recent weeks. And one kind of tech gadget is surprisingly competitive this year – earbuds.

Tech expert Omar Gallaga says Microsoft, Amazon and Google saw the surprising success Apple had with its AirPods wireless earbuds, and now, each company has an offering that attempts to innovate in the category. 

What you’ll hear in this segment:

– What special features Google has included in its new Pixel Buds

– Why “dorky” looks might not doom new Microsoft earwear

– What new tech Amazon has to offer, in addition to earbuds