“An aspect of what you’re looking for in your newly designed product is craveability and [that] it triggers some emotional response.”
Jonathan Levinson / OPB
The Ruger Mini-14 (top) is identical in function to the AR-15 (bottom) but isn’t as popular as the AR-15 and is largely ignored by gun control advocates and policymakers.
From KERA:
The AR-15 has taken center stage in the American gun debate. But at its heart, the AR-15 is a rifle that has been modified to look and feel a certain way.
The emphasis on its appearance, however, has shaped how the country regulates firearms, to the frustration of many gun owners and gun control advocates alike.
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