What Does Charlie Strong’s Firing Mean for the University of Texas?

And how much will it cost?

By Michael MarksNovember 29, 2016 2:58 pm,

University of Texas President Greg Fenves announced Saturday that the school was firing its head football coach, Charlie Strong. In three seasons, Strong posted 16 wins against 21 losses.

“In the end, the results over three seasons were not there,” Fenves’ statement said. “It was not clear the future was going to be at the levels expected of Longhorn football.”

But does it really come down to wins versus losses?

It’s not just football that’s at stake here. Top-tier college sports are a big business, and it doesn’t get much bigger than football at the University of Texas.

Gilbert Gaul wrote “Billion-Dollar Ball: A journey through the big-money culture of college football.” He says an unsuccessful coach can cost a university, and that’s why Strong was fired.

“In Texas that’s a huge big thing because it’s so much of the identity of the state and of the university,” Gaul says.

What you’ll hear in this segment:

– What the impact on the school will be

– How much firing Charlie Strong will cost the university

– If the university will have trouble with sales

– How the brand is impacted