Why Is Goodwill the New Halloween Headquarters?

How the parent organization of one of the country’s most recognizable second-hand stores is making Halloween a priority.

By Laura Rice October 20, 2015 3:01 pm,

Texans have long known Goodwill stores as a good place to get a deal on a gently used pair of jeans or an appliance no longer sold in stores.

Although recently Goodwill has begun to brand itself as “Halloween Headquarters.” What’s behind the messaging and is it really boosting business? Lorie Marrero works with Goodwill and lives in Austin.

What you’ll hear in this segment:

– Why some Goodwill agencies decided to target Halloween shoppers
– How buying donated goods is better for costuming
– What “bumps” in sales do Goodwill stores generally see around Halloween, compared to other holidays

Listen to the full audio in the player above.