The guy from WeWork is coming for apartments next

Adam Neumann’s latest venture, Flow, is already buying up apartments in cities like Austin and Nashville.

By Wells DunbarAugust 25, 2022 2:55 pm, ,

Remember Adam Neumann? If you don’t know the name, you probably know the company: WeWork. The co-working company’s spectacular rise and crash was grist for a splashy miniseries and served as a warning of a Web 2.0 bubble.

Well, Adam Neumann is back – and he could have his eyes trained on your home. Our resident tech expert Omar Gallaga is here to work out the details.

Highlights from this segment:

– Neumann’s new company, Flow, sounds a lot like WeWork, but offering services to residential renters, not workers and aspiring startups.

– Flow also sounds a lot like a separate company Neumann has deep ties to.

– In addition to offering services, Flow is poised to own and manage properties itself. Neumann has purchased several multifamily housing developments in cities including Austin.

– Despite his WeWork drama, Neumann has deep-pocketed investors lined up for his next endeavor, including an eye-popping $350 million from venture capital firm Andreessen Horowitz.

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