Increasingly, Generation Z – people born approximately between 1995 and 2012 – is spending part of its screen time on a Chinese-owned video sharing service called TikTok. According to a recent report, people in the U.S. have downloaded the app more than 80 million times, with 1 billion downloads worldwide.
Our tech expert Omar Gallaga says it’s attracting even younger kids who might not be interested in other social media platforms. He says it reminded him of Vine, when that app first came out.
“What I found was just a lot of creativity – people making really fun videos, doing a lot of stuff with music, lip-sync videos,” Gallaga says.
What you’ll hear in this segment:
– How TikTok gives users tools to incorporate more audio and visual elements into their videos
– How TikTok is similar to, and different than, other social media and video platforms
– How TikTok helped grow the popularity of the song “Old Town Road”
Written by Caroline Covington.