Tina Cannon wears many hats as the president and CEO of the Austin LGBT Chamber of Commerce.
A typical day could include everything from emptying the trash to organizing fundraising events. No matter what the task may be, Cannon’s work is always aimed at promoting local LGBT businesses. Or, as she calls them, “mom and mom and pop and pop shops.”
“Everything that we do is around trying to elevate their experience and leading them to prosperity, whatever their definition of prosperity may be,” Cannon said.
In 2020, Cannon added another role to her job description: music festival organizer. She created Pride in Local Music as a way to help local queer musicians who were out of work due to pandemic shutdowns.
“During COVID, musicians didn’t have the same level of privilege that some of us did to be able to work from home. So we tried to figure out a way that we could elevate who they are and create a space for them to continue to do what they love to do,” Cannon said.
Given Austin’s reputation as a music hub, Cannon sees the festival as a vital part of the chamber’s mission.
“Our role is to elevate the economic vitality of our area. And our area really consists of musicians and artisans,” Cannon said.