Ulli Johnston says most customers at her store don’t know her name, they just call her “The Boot Whisperer.”
“A lot of people gave up on boots because they went to all the boot stores and nothing worked for them. Then, somehow they hear about me,” Johnston says. “Whether they have a long and narrow foot or a high arch or a bunion or whatever, when they call me and make an appointment I always tell them: ‘If it’s meant to be, I shall find the perfect pair of boots,’ and a lot of times I do.”
Johnston remembers glancing at a visitor’s feet during a busy day at the shop. Within seconds, she grabbed a pair of boots off the shelf and returned to helping other customers.